Ah, the age old notion of the “starving artist.” How many times have we heard of a talented creative professional, excelling in their craft, but struggling financially? At Qnity, we reject the myth of the starving artist. It doesn’t have to be this way. We find there to be five key success principles that help creative, right-brain dominant (visual, emotional, intuitive, learn by doing) professionals prosper. When these principles are put in practice consistently, we see people experience tremendous growth in their finances and overall quality of life. Apply these principles to anything you want to accomplish- growing your clientele, making more money, or even losing weight!
1. Keep It Simple:
Why do we tend to make things complicated for ourselves? A lot of times we hear our clients describe themselves as “scatterbrained” or their mind as “chaos.” We believe there is one word that can help you move towards creating simplicity, and that word is “eliminate.” You eliminate your way to simplicity. As Leo Babauta of Zen Habits says, “Simplicity boils down to two steps: 1. Identify the essential. 2. Eliminate the rest.” Simplicity is something we crave more and more today, as we are living in an age we refer to as the Age of TOO: TOO many choices, TOO much information and TOO much to do! Simplicity is not easy, it is an intentional process. We live in a word with a lot of noise, and it’s our job to decide what is most important, and eliminate what’s not.
2. Go Visual:
85% of people are visual learners, and neurologically, we are visual creatures. The examples are all over the place in terms of how we as a society have become more visual, which is the result of three things. First, is information overload. When there’s too much information, our minds immediately go to pictures. Next, is globalization. As we continue to become a more global economy, pictures transcend language barriers. And lastly, with the result of digitalization, moving pictures has become much easier. In doing so, we can communicate more clearly and at a larger scale than in the past. We are living in a visual world, and this includes the world of business. Clients prefer and will respond better to visual communication. Don’t just TELL, SHOW! Examples: Show your client a calendar of when they need to come back for their next appointment. Show your client the products you are using to create their look. Show your client you care by writing them a handwritten notecard. Show, don’t tell!
3. Small Steps for BIG RESULTS:
When was the last time you broke your goal into BABY steps? With our experience and research, as well as many others out there- we promise you anything worth achieving was accomplished by taking CONSISTENT and SMALL steps daily. Confidence is something many of us struggle with at different times in our life. We become confident, and then something happens and our confidence goes back down again, and visa-versa. It’s something that we need to cultivate over time. We passionately believe that the best way to increase confidence is by breaking your goals (or the goals of someone you manage) into VERY small steps. Once you achieve a small win, this will create confidence that will continue to build. Want to see more clients? Set a goal to see 2 more clients a week within the next 13 weeks. Track your progress and take daily action (ask for a referral, pre-book your appointments, and maintain client relationships). Once you achieve that goal, move your goal to see 3 clients week. Over time, you will look back and notice your client count is double, maybe triple than what it used to be! Small Steps = BIG RESULTS! And don’t forget to celebrate when you hit those small wins!
4. Create Structure for FREEDOM
Would you agree with the statement (whether describing yourself or someone you know) that creative people both CRAVE and RESIST structure at the same time? It’s something many of us know that we need to be successful, but we also resist the very nature of of it. We innately need and want structure, but we fight it. A lot of times we hear these words from artistic or creative people, “I just want to do hair.” Expand this to whatever your craft is, “I just want to play music, paint, write, etc.” An important thing to remember is that structure allows you to do more more of it! It allows you to get BUSIER doing what you love. The way people become successful at their craft is by adding non-negotiable structures that allow for future freedom. Another way to think of structure is discipline. “It doesn’t matter whether you are pursuing success in business, sports, the arts, or life in general: the bridge between wishing and accomplishing is discipline”- Harvey Mackay. Whether creating structure and discipline for yourself or your staff, you will be glad you did!
5. KNOWING to DOING:
Now this is where the rubber meets the road. The past four principles, you may have heard before or they may not be entirely new to you. As with this final principle, the only thing that matters after reading this or any piece of information for that matter is actually DOING something with it. For this reason, our education is always accompanied by simple business tools. Tools that when you actually USE them, you will see results. So if you are reading this, and thinking “I know all this.” That’s great, but that’s not our marker here. What we care about is what are you actually doing with it? And are you doing it on a daily basis? A combination of intentional and daily action is what will make a difference in your finances and overall quality of life.
Your challenge? Take one thing you read about, even if you already knew it- AND DO SOMETHING ABOUT IT!